Nike's history began in 1964 as Blue Ribbon Sports, co-founded by Bill Bowerman and Phil Knight, initially distributing Japanese running shoes. In 1971, they rebranded as Nike, inspired by the Greek goddess of victory, and introduced the iconic Swoosh logo. Nike's growth was fueled by innovation, athlete endorsements (like Michael Jordan), and the "Just Do It" campaign, transforming it into a global sportswear giant. and the "Just Do It" campaign, transforming it into a global sportswear Nike's history began in 1964 as Blue Ribbon Sports, co-founded by Bill Bowerman and Phil Knight, initially distributing Japanese running shoes. In 1971, they rebranded as Nike, inspired by the Greek goddess of victory, and introduced the iconic Swoosh logo. Nike's growth was fueled by innovation, athlete endorsements (like Michael Jordan), and the "Just Do It" campaign, transforming it into a global sportswear giant.